Proper Tasty

Personal project, 2025

Super Healthy, Super Tasty!
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I designed a brand intended to feel at home within a supermarket’s everyday essentials range, with a focus on encouraging healthier eating habits for children.

Each design was created to be bold, playful, and full of personality. I incorporated photographic elements within the illustrations to help make the food products instantly recognisable to consumers while maintaining a fun and engaging visual style.